Hamé
When snack time went on an adventure
- Game type
- Family card game with several ways to play
- Goal
- Create a gift with purchase that supports a summer campaign, introduces Hamé products, and inspires families to explore Czechia
We approached the client with the idea of a custom card game that customers would receive with a purchase of Hamé products. It fitted naturally into their upcoming summer campaign about family trips around Czechia and also supported a new product in practical travel packaging.
The result was Jdi po žluté s chutí, a game bringing together Hamé products, medicinal plants, fairy-tale and historical characters, and real places to visit. We redrew the products in a consistent illustrated style so they became a natural part of the game’s world for children. The cards also featured creative snack recipes, information about plants and their traditional uses, and tips for interesting places around Czechia.
The deck contains 32 thematically linked cards and a special joker. Players collect sets of four, bringing together products, plants, characters, and destinations, then use the pictures to create their own stories. A second version focuses entirely on storytelling. Further variations add speed, mime, and different story themes, giving families several ways to play with a single set.
Why it worked
The game wove products directly into trips, stories, discovery, and family fun. The gift with purchase kept the brand’s conversation going as families headed out on the road.