Kaufland CZ
A game with energy before the first deal
- Game type
- A card game of quick observation
- Goal
- Create a playful branded activity for families with children, suitable for events, festivals, and ice hockey projects
The original brief called for simple graphics. We recommended taking the visuals further to create a game that catches the eye straight away. The result was K-MATCH: a set of 57 round cards with dynamic artwork inspired by ice hockey.
We created 57 custom illustrations for the game. The symbols brought Kaufland’s world — shopping baskets, own brands, discounts, gift vouchers, the loyalty programme, app, and K-Scan — together with ice hockey and the activities the brand supports.
A dark blue ice hockey arena sets the scene, with white and subtle red brand accents. The box and card backs capture the atmosphere of a match, while light card faces let the colourful illustrations stand out and make matching symbols easier to spot.
NDA
We’ll share photos once the NDA expires. For now, we can tell the story in words.
Why it worked
K-MATCH turned the brand’s world into searching, observation, and fast shared play. It fitted naturally into family activities, festivals, and sport.
Working with the Giftora team was an excellent experience. Ms Mikulecká was a wonderful and very approachable link between us and the agency. She helped us with everything and readily offered advice whenever we were unsure. Overall, our experience of the collaboration was very positive. We valued the smooth, prompt communication as well as the outstanding professionalism, reliability, and proactive approach to our requirements. The result was exactly what we had in mind, and we would certainly welcome the opportunity to work together again.