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Velká pardubická
A race that travelled beyond the racecourse
- Game type
- Board game with cards
- Goal
- Celebrate the anniversary of the Velká pardubická horse race with a playful collector’s game
To mark the anniversary, we turned the real Velká pardubická course into a game board. Every obstacle had its place in the game and its own card with real information. As players raced to win, they discovered the history and character of this famous steeplechase.
Chance cards changed the course of the race and kept the tension alive right up to the finish. Just like on the track.
Why it worked
A familiar story became something people could hold and return to. A game that brought the anniversary back into play with every round.
Result
The game sold out at the venue on race day.