Branded board games: get people involved with your brand

An online ad or billboard can introduce your brand and spark interest. A branded board game gives people another way to discover what you do: through play.

Players tackle challenges, make choices and have fun together. Your products, services or company story can become a natural part of that experience.

How can a game support your campaign?

It depends on what you want people to understand. For a product launch, we can create a game that explores how the product is used. At a trade fair, a quick game can start a conversation about a customer’s needs. During training, it can help employees work through situations they face on the job.

For a logistics company, for example, players could plan a delivery. As they make decisions, they discover how each step affects the next. This gives you a practical way to explain a service that’s hard to sum up in a single advertising message.

How does a game fit alongside online and outdoor advertising?

A game makes sense when you want people to spend more time with your brand. Online ads and billboards can be easy to pass by. A well-designed game gives people a reason to get involved.

You can give it to employees, customers or business partners, and it can keep sharing your message whenever they play, without you needing to be there. Taking part and playing again may help them remember your products, services or values.

The experience can continue online too. A QR code in the game can link to the rules, a competition or your campaign website, bringing the different parts of your campaign together.

Measure success against your goal. At an event, you might track how many people played and how many conversations the game started. For training, look at what participants can explain or put into practice afterwards.

What makes a good branded game?

It needs to be enjoyable and easy to understand. Choose one main theme, and we’ll give it a clear role in the game. We’ll tailor the amount of information and the playing time to your audience.

At Chci Deskovku, we handle game design, artwork and production. Depending on your brief, we can create a board game, a card game or a short mini game.

Tell us what you’re planning. Together, we’ll find a way to bring your brand into play.